WE MANAGE TARGETED MARKET RESEARCH FOR YOUR OFFER
The perception that the market has of products and services is not always equivalent to the characteristics of the offer. It often happens that high-value products/services are perceived as unimportant because they are proposed to a wrong target or with an ineffective communicative style.
Through targeted analysis and research, , our consultants interview potential buyers, observe competition and identify how your company is perceived, so you can align your vision with that of your target and improve your reputation on the market.
The success of a company depends on its ability to propose the right product to the right target in the right market. Our consultants help you identify your market share with the best chances of success and support your sales department in creating and implementing targeted marketing plans.
DEFINE ACTION PLANS FROM SWOT ANALYSIS
To be really effective, market research needs to be supported by careful internal analysis and action plans that will improve your positioning in the imaginary of potential customers.
In addition to observing the external market, our consultants create a SWOT matrix che riassume i punti di forza, le debolezze, le opportunità e le minacce della tua azienda, e pianificano attività di that summarizes your company’s strengths, weaknesses, opportunities and threats, and plan strategic marketing activities to get you out of your comfort zone and achieve new goals.
SUPPORT YOUR SALES OFFICE
As a result of the analysis and planning of marketing actions, our consultants support your sales office with training activities in order to make it autonomous in the search for new contacts, in the management of negotiations and in the continuous development of your sales network within new market segments where your products/services can gather consensus.
DO YOU OFFER AN EXCELLENT PRODUCT, BUT STRUGGLE TO GET ACCEPTANCE FROM YOUR AUDIENCE?